About the project
Rad Lazer Pro is one of the first products launched by Rad Golf in the winter of 2022. At Dip Studio, we developed a line of products, from the concept to packaging and UI. We fostered close relationships to ensure that the user experience aligns with our client's mission and vision. Rad Golf is bringing an ecosystem of high-end, tech-savvy golf products—seamlessly working together—to help you make the most of your time on the course all while enhancing your overall playing experience.
A functional and brand element was developed by observing golf players on the field, with the solution being a tag to be used with a carabiner connected to the golfer's bag. The tag also serves as an element of easy recognition of the brand, present in all the Rad products.
