About the project
As part of our ongoing partnership with BlueTees Golf, we designed a GPS smartwatch that feels like a natural extension of the golfer—intuitive, lightweight, and swing-friendly. We preserved the brand’s design language through refined form, detail, and CMF choices that align with their product ecosystem. The main challenge was balancing a compact form with a screen large enough to display green views and GPS data. The result: a slim, pill-shaped watch that delivers performance without disrupting the game.
Relocating the action button to the left side minimized the risk of accidental activation mid-swing.
